Jordan Shoes do a Larger Discount to the Market

Early years, the trends in China through large patterns, such as large LOGO, Slim version of the flag and including Jordan Shoes type, cut and design to win the market, when its profit margins in the industry at a high level. external point of view, KAPPA's success brought others to follow, and now sports fashion brand of fashion and sports brands to accelerate the pace of this trend of China constitute the pressure of competition. Or lead to price wars that JP Morgan Chase, Li Ning and adjust inventory trends in China, will make the other second-tier sports brand's sales growth slowed, although the second-tier sports brands have a negative impact, but this effect is controllable. Li Ning, and trends in the face of Chinese stocks may be low discount sales situation, 361 ° (China) Co., Ltd. Vice President Hou Zhaohui that the impact of their events on the industry a relatively short time, probably in about three months the situation will return to normal. Mingle sports marketing director GUO Shou Tan said that in order to better stabilize their market share, Mingle will do some branding corresponding to the main end-market sales push. Zhang believes that now the top ten domestic sports brand in basic annual turnover of two to three billion, Ning and inventory trends in China to do a larger discount to the market, other brands will not bring too much the impact.
Li Ning, the company also acknowledged that Li Ning currently has 129 dealers and more than 2,000 distributors, most distributors are relatively small, their average operating two stores. And there are only 1756 distributors operate a shop. It is for this channel for the status quo, Li Ning, the proposed reforms, Zhang believes that this reform in the right direction, but there are In theory, large distributors stronger marketing capabilities, but also in China and there is no perfect channel to better the city line in the three hundred forty-five intensive, is still dependent on small retailers are familiar with local conditions to remain in the local market of flexibility. Channel for the Chinese sports brand management model, Magang mentioned Anta, the goods sent to distributors, dealers and then sent to the terminal, the process is more like trade relations. As for what form of goods sold, such as festivals, selling what goods to buy what price, to what effect, for the follow-up process, they are not doing fine Anta, Anta in the control channel is more excellent . Li Ning, China Trends and the situation is different, both inside and outside of its inventory problems by the dual effects due. Zhang said, including by, the Chinese fashion trends in the main sports field. The prevalence of fast fashion, it's the problem lies in the product design.
The Magang is more worried about often had to deal with price wars, which fall into a vicious Air Jordan 2011 Kids Shoes Model:NAJ46181 cycle. The reporter found that the music Amoy, good music to buy footwear such as e-commerce platform, represented by the recent efforts to a large discount, Nike, Adidas, there have been many products under the 50% discount. Of course in e-commerce, sports brand turnover is not great, some twenty-three billion, some only a few thousand million, so the air Jordan Shoes online discount store sales of physical impact will not be great, Zhang believes that might give investors, the channel's psychological adverse effects. However, as the price of electricity in the trump card business, the price war is inevitable, will impact on the virtual retail market. Zhang believes that the price of sports fighting will spread to the line by the line, the era of borderless competition has come!
It's written by jordan shoes date 02.15.2012