Tuesday, April 24, 2012

The Upper Limit of Jordan Shoes Market Expectations

Companies are now actively looking for NBA rookie Jordan Shoes spokesman, hoping to sign "the next Jordan," while the United States is considering opening outlets, to enhance the brand image. The number of the new shop was 800, although a slight decrease compared with 1,000 the previous year, but more than 90 square meters will increase the proportion of large stores. Zhi-Hua Xu admitted that indeed the profitability decline in retail shops. To shop rental, for example, the average price last year to renew the rent by 30% to 50%, far exceeding the sales growth rate, "In the past a shop may make 10 million, and now make 15 million two stores." However, Hsu believes that rising rents are still manageable, the company will follow a certain percentage higher than 60 million for rent subsidies for retail stores. He added that the retailer has not significantly decreased desire to shop, "Last year we opened 1,000 new stores ... ... or else where these people come from?" Although the market has been challenged sports brand development prospects of the Olympic outperformed the industry still believe that. Zhi-Hua Xu said the market was a lot of brands are missing the "guiding principles", and Peak has always insisted the international route, and in basketball Plough is the biggest bright spot for the company, the future will "do their own."Same-store sales to be adding 800 stores shrink In addition, single-store profitability weakened movement also bearish stock market, an important reason. Zhi-Hua Xu expected this year, or same-store sales growth of 10%, an increase of 13.1% over last year shrunk a lot.
Worth, "Cheng Bao" look forward to that,discount Jordan Shoes Lee Seung-hyun is expected to be held later this year, fan club, and fans to better interact more closely. That night, the spokesman Lee Seung-hyun is even based on the identity of a big show of dance, song and dance of its dynamic and varied, not only the atmosphere was high, and also really interpretation of the fire bird "the more the more trend changing," the brand personality, the "flip" to make fire birds summer new ideas. March 13, the influx of people attended the museum opening fire birds, ribbon-cutting ceremony, Lee Seung-hyun and JOANNE store sits close contact with the fans, many "Cheng Bao" Lee Seung-Hyun took the cool photos come to ask for autographs, the scene has been unusually warm, once out of control, Lee Seung-hyun and JOANNE had to leave early.March 12 evening, the birds in the red-hot shoes Aokang two brands together with Hong Long's "Night of stars yet - 2011 Hong Dragon & prosperous new appreciation of the summer birds will be" on fire series of five birds showed men and women New shoes: street style series, career-type cell series, outdoor series, the alternative fashion series and free leisure series, the continuation of the bold red-hot brand has always been a bird mix style, emphasizing the beautiful sense of color and personalized style design.
In order to control costs, will increase production for the all jordan shoes Olympic ability, focus on the development of two new plants in Jiangxi and Fujian. Zhi-Hua Xu is expected to reach 1,000 this year, the total output of footwear million pairs, from 2012 to 2013 amounted to 1,500 million pairs. Peak last year, 2,170 million pairs of shoes sold, the current ratio of 39.5% self-produced. According to Hong Kong media reports, the Olympic Sports (01968) earn 30.9% last year to 8.22 billion yuan (RMB), close to the upper limit of market expectations, Zhi-Hua Xu, CEO, said in an interview, the company plans to 2 to 3 years the gross profit margin increased to 40%. According to sources, the Olympic Sports (01968) earn 30.9% last year to 8.22 billion yuan (RMB), close to the upper limit of market expectations, shares were up 2.4% against the market trend to 5.04 million. Zhi-Hua Xu, CEO, said in an interview, the company plans to 2 to 3 years, the gross profit margin increased to 40%. January orders will raise prices 5-10% "40% gross margin, is our goal." Zhi-Hua Xu pointed out that this rate of increase in cost between 5% and 10% of the company to shift the cost of the fare increase was in January orders will be 5-10%; In addition, the Olympic also plans to cut next year, giving dealers the discount rate, to be adjusted from 62% to 60%, but still under consideration. Peak gross margin was 38% last year, up about 0.5 percentage points. Portfolio in 2003 as a member of TAKE debut in South Korea Lee Seung-hyun, with outstanding musical talent and fashion cool style of changing the stage, signed on as spokesman for the birds after the fire, as the South Korean leader in fashion in China, South Korea Lee Seung-hyun set off a wave of Fighter for more attention to fans, to thank the majority of fans, Lee Seung-hyun said fan club will be planning for 2011.
It's written by PickJordanShoes date 4.14.2012

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